Flora: A Project in the Works
I go in-depth about the personal project I am working on designed to educate and assist with all things bouquets!
Jun 16, 2025
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2-3 min
Designing Flora: A Modern Floral Experience for a New Generation
Flora started as more than just a design project—it began as a response to a growing trend and an overlooked opportunity. As someone who’s always loved the way design can elevate everyday experiences, I saw a gap in how modern shoppers—especially Gen Z—interact with floral arrangements.
There’s been a noticeable resurgence in flower culture among younger generations. From “floral therapy” TikToks to mood-based bouquet aesthetics on Instagram, flowers have evolved from formal gifts into a form of self-expression. But the floral retail experience hasn’t caught up. In-store offerings can feel outdated, and online options often lack personalization or real-time availability.
That’s where Flora comes in.
🌸 Grounded in Research
To better understand the opportunity, I began by studying current consumer behavior and analyzing market trends. I also created a database of the most popular flowers sold seasonally, along with their color associations and emotional connotations—critical for powering future AI suggestions and inventory logic.
I then mapped out what’s missing from existing floral experiences—especially for Gen Z customers who value speed, style, and self-curation. From this research, three core user journeys emerged:
In-store customers who want a fast, intuitive way to build bouquets based on what's available.
Mobile users looking for inspiration, mood-based arrangements, and AI-generated floral ideas.
Store staff managing stock, boosting sales, and learning from search trends.
🌼 Designing for What’s Next
With these personas and pain points in mind, I started designing Flora not just as a mobile app, but as a flexible ecosystem. The kiosk and mobile experiences are connected, backed by data, and designed to feel personal. Every interaction—whether it's tapping through flowers or chatting with an AI stylist—is meant to feel intuitive and emotionally engaging.
But the potential doesn't stop at the screen.
What excites me most is how Flora could evolve in-store. Imagine walking into your favorite flower shop and building a bouquet in minutes using an on-site tablet, powered by real-time inventory and seasonal data. That’s where we’re headed as development continues—and I can’t wait to see it come to life (literally and physically 😂).
💐 Final Thoughts
Flora reflects the kind of design work I love most: grounded in real research, shaped by human behavior, and open to future growth. With Gen Z redefining how we experience flowers, there's an opportunity to modernize floristry in a way that feels personal, fresh, and joyful.
If you’re curious to hear more or would like to take part in this project along side me and my fellow UX Designer, feel free to email me!
— Emma
Designing Flora: A Modern Floral Experience for a New Generation
Flora started as more than just a design project—it began as a response to a growing trend and an overlooked opportunity. As someone who’s always loved the way design can elevate everyday experiences, I saw a gap in how modern shoppers—especially Gen Z—interact with floral arrangements.
There’s been a noticeable resurgence in flower culture among younger generations. From “floral therapy” TikToks to mood-based bouquet aesthetics on Instagram, flowers have evolved from formal gifts into a form of self-expression. But the floral retail experience hasn’t caught up. In-store offerings can feel outdated, and online options often lack personalization or real-time availability.
That’s where Flora comes in.
🌸 Grounded in Research
To better understand the opportunity, I began by studying current consumer behavior and analyzing market trends. I also created a database of the most popular flowers sold seasonally, along with their color associations and emotional connotations—critical for powering future AI suggestions and inventory logic.
I then mapped out what’s missing from existing floral experiences—especially for Gen Z customers who value speed, style, and self-curation. From this research, three core user journeys emerged:
In-store customers who want a fast, intuitive way to build bouquets based on what's available.
Mobile users looking for inspiration, mood-based arrangements, and AI-generated floral ideas.
Store staff managing stock, boosting sales, and learning from search trends.
🌼 Designing for What’s Next
With these personas and pain points in mind, I started designing Flora not just as a mobile app, but as a flexible ecosystem. The kiosk and mobile experiences are connected, backed by data, and designed to feel personal. Every interaction—whether it's tapping through flowers or chatting with an AI stylist—is meant to feel intuitive and emotionally engaging.
But the potential doesn't stop at the screen.
What excites me most is how Flora could evolve in-store. Imagine walking into your favorite flower shop and building a bouquet in minutes using an on-site tablet, powered by real-time inventory and seasonal data. That’s where we’re headed as development continues—and I can’t wait to see it come to life (literally and physically 😂).
💐 Final Thoughts
Flora reflects the kind of design work I love most: grounded in real research, shaped by human behavior, and open to future growth. With Gen Z redefining how we experience flowers, there's an opportunity to modernize floristry in a way that feels personal, fresh, and joyful.
If you’re curious to hear more or would like to take part in this project along side me and my fellow UX Designer, feel free to email me!
— Emma